{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over today's movie theaters.

The biggest surprise the film industry has experienced in 2025? The resurgence of horror as a leading genre at the UK film market.

As a genre, it has impressively exceeded earlier periods with a 22% year-on-year increase for the UK and Ireland film earnings: £83,766,086 in 2025, versus £68,612,395 in 2024.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a box office editor.

The big hits of the year – a recent horror title (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all hung about in the cinemas and in the audience's minds.

Even though much of the professional discussion centers on the unique excellence of renowned filmmakers, their achievements indicate something evolving between audiences and the genre.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a head of acquisition.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But beyond aesthetic quality, the consistent popularity of horror movies this year suggests they are giving cinemagoers something that’s much needed: therapeutic relief.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a horror podcast host.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a respected writer of horror film history.

Against a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits resonate a bit differently with audiences.

“I read somewhere that the success of vampire movies is linked to economically depressed times,” states an actress from a recent horror hit.

“The concept reflects how economic systems can drain vitality from individuals.”

Historically, public discord has always impacted scary movies.

Experts point to the rise of German expressionism after the the Great War and the turbulent times of the post-war Germany, with films such as classic silent horror and a pioneering fright film.

This was followed by the 1930s depression and classic monster movies.

“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a historian.

“Thus, it mirrors widespread fears about migration.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The specter of border issues inspired the recently released rural fright a recent film title.

The filmmaker explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”

“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”

Arguably, the current era of celebrated, politically engaged fright cinema began with a sharp parody debuted a year after a polarizing administration.

It introduced a new wave of innovative filmmakers, including a range of talented artists.

“Those years were remarkably vibrant,” says a director whose film about a violent prenatal entity was one of the era’s tentpole movies.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”

An influential satire from 2017 launched modern horror with social commentary.

Concurrently, there has been a reconsideration of the underrated horror works.

Earlier this year, a nicke l venue opened in the capital, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.

The renewed interest of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the calculated releases produced at the cinemas.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.

“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”

Scary movies continue to challenge the norm.

“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an authority.

In addition to the return of the mad scientist trope – with multiple versions of a well-known story on the horizon – he predicts we will see scary movies in the near future reacting to our present fears: about AI’s dominance in the coming decades and “monstrous metaphors in power structures”.

In the interim, “Jesus horror” The Carpenter’s Son – which depicts the events of holy family challenges after the nativity, and includes well-known actors as the sacred figures – is set for release in the coming months, and will definitely send a ripple through the faith-based groups in the America.</

Andrea Bishop
Andrea Bishop

Maya Vance is a gaming industry analyst with over a decade of experience, specializing in strategy optimization and market trends.